The quickening of the digital media distribution and consumption is upon us. It's inevitable that advertising would be part of this evolution.
Tim Hanlon
It's less about watching television in the years to come than it is about consuming video. The days when people are dependent upon a television schedule or programmer are effectively over.
people days television
evolution media advertising part consumption
Consumers have clearly shown a willingness to pay for content, but no consumer has a bottomless pit of discretionary spending to pay for all of this.
content
You must log in to post a comment.
There are no comments yet.