Media is becoming a more personalized experience, but in a communications program there is still going to be a mix of mass awareness with more one-to-one communications. For the marketer, the art is going to be in the mix of mass and personalized media.
Tim Spengler
The viewing dynamic is unlike anything else in media. The attention paid to the commercials is greater there than anywhere else in TV.
attention media tv commercials greater
If you watch a sitcom at home alone, the chances of you laughing out loud at something are less than if you are watching it with five friends.
home friends laughing chances
art experience media awareness
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