It's a no-lose proposition.
Todd Chanko
I think they've set the whole D.R.M. Thing back at least a year or two.
thing
Here, you have a great example of two sister operations with mutual needs being satisfied by the other
sister great
The real issue here is whether or not there's going to be a paradigm shift or real channel shift (to video players).
real
There's only so much programming that the U.S. Public will pay for at any given point of time.
time programming public
The Web will become a testing ground for older library content. Older content is desirable because you don't have to build up marketing for it. It's still part of the cultural zeitgeist.
content library marketing part zeitgeist testing
Microsoft was already far behind regardless of whether this deal would have been sealed or not.
That is not insignificant. But it isn't enough to dislodge traditional video services such as home video rentals, box office and traditional TV watching, because you only have 25 percent of the American TV households capable of doing it.
home box tv american
This is about Motorola being able to compete in the European market.
market
But the idea is sound: leveraging the power of broadband to showcase what it does best -- video
sound idea power
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