We want to make as big a market as we can with our current product.
Trip Hawkins
Source: Wikipedia
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
effort key game games
What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
products game games
From day one our next generation system will run all our exsisting software - so that gives us a head start.
system
So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
None of our competitors have ever made two systems that run the same software.
products
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