We've done marketing work with paperback tie-ins before. But the difference here is you're talking about a true publishing phenomenon. When you work with a book that's penetrated the culture, you've got a big foot in the door.
Valerie Van Galder
What's good for the book is good for the movie.
good book movie
We're working closely with Random House to make sure that everything we do together builds up anticipation for the movie. What's good for the book is good for the movie.
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