Early on in MTV's life cycle, the novelty of the video wore off.
Van Toffler
Our audience is full of multitaskers. They're IM-ing and talking on the phone and doing their homework and watching TV all at the same time.
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There's been an outpouring of support and concern and a desire to help from the artist community, our audiences and our employees,.. We feel fortunate to be able to provide a forum to channel all of this energy and good will and to let the people in the affected states know that we're there for them. Many of the artists across our channels are from the affected areas and have a strong connection to the South. We are looking to activate every hip-hop, rock, country, R
community people desire good connection strong support artist artists feel energy south hip-hop country rock concern audiences
Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.
community music heritage encouraging meaningful support entertainment hard voices rich relief audiences hope
We are excited to <br/> work with Beavis and Butt-Head again. But we really didn't have <br/> a choice. They were persistently calling me at work, at home, and <br/> on my cell. They wouldn't leave me alone until I agreed to take <br/> their call and help them.
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It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw... Whether it was Michael [Jackson] kissing Lisa Marie [Presley] or Madonna kissing Britney [Spears].
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