I've always hated litigation and I continue to hate it. We just want people to invent their own stuff. So if we could get some kind of arrangement where we could be assured that's the case in a fair settlement on the stuff that's occurred, I would highly prefer to settle versus battle. But the key thing is that it's very important that Apple not become the developer for the world. We need people to invent their own stuff.
competition innovation business apple
Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
competition innovation
That fear you have, that someone out there is going to try and do what we do better, faster, or more uniquely is real. And what is just as real is that we can win by being smarter and moving faster.
competition management
You should learn from your competitor, but never copy. Copy and you die.
competition learning
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