Bob Montgomery - The new brand was announced last August. One of the...

The new brand was announced last August. One of the internal goals was to arm the Cotton Allen team with a consistent message about the firm and to build pride among our members. Now, we have a clear message and professionally produced marketing materials, which translates into confidence when our accountants are asked to generate prospects or cross-sell services of value to our clients. To date, we can see positive results internally; however, it's too early to say if the efforts have helped retain a client or bring in a new one-although we have every reason to believe that it will certainly contribute to those efforts. It has definitely been well received in the business community - we have received many compliments.

Bob Montgomery

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Bob Montgomery Quotes

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The new brand was announced last August. One of the internal goals was to arm the Cotton Allen team with a consistent message about the firm and to build pride among our members. Now, we have a clear message and professionally produced marketing materials, which translates into confidence when our accountants are asked to generate prospects or cross-sell services of value to our clients. To date, we can see positive results internally; however, it's too early to say if the efforts have helped retain a client or bring in a new one-although we have every reason to believe that it will certainly contribute to those efforts. It has definitely been well received in the business community - we have received many compliments. Bob Montgomery

They Said So®

Keywords

brand announced august internal goals arm cotton allen team consistent message firm build pride members clear professionally produced marketing materials translates confidence accountants asked generate prospects cross-sell services clients date positive results internally early efforts helped retain client bring - reason contribute received business community compliments

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