Brian Stebbins - There are less and less places to enjoy the product,...

There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes.

Brian Stebbins

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There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes. Brian Stebbins
theysaidso.com They Said So®

Related Topics

places products enjoy past experience wine chocolate plays beer

Keywords

places enjoy product plays trend hoping capitalize connoisseurship cigarette category beer wine chocolate high-quality products branded experience emerged past years happened cigarettes

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