David Perez - Like anything, if you are looking to reach less acculturated...

Like anything, if you are looking to reach less acculturated fans, the first aspect is to give them an understanding of the game, because they did not grow up around it,.. From the market research done, there is a real openness and willingness for them to become more American, and football is part of the American experience.

David Perez

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David Perez Quotes

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Like anything, if you are looking to reach less acculturated fans, the first aspect is to give them an understanding of the game, because they did not grow up around it,.. From the market research done, there is a real openness and willingness for them to become more American, and football is part of the American experience. David Perez

They Said So®

Keywords

reach acculturated fans aspect give understanding game grow market research real openness willingness american football part experience

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