Don Montuori - For perhaps the first time since the beginning of the...

For perhaps the first time since the beginning of the hip-hop culture, we've been able to provide an empirical definition of what this market truly is. We finally have the hard data showing the difference in core values between young people who affiliate with hip-hop and those who don't, and the eye-opening differences span a wide range of areas from shopping behavior and purchasing decisions, to attitudes towards cars, media usage and fashion.

Don Montuori

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Don Montuori Quotes

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For perhaps the first time since the beginning of the hip-hop culture, we've been able to provide an empirical definition of what this market truly is. We finally have the hard data showing the difference in core values between young people who affiliate with hip-hop and those who don't, and the eye-opening differences span a wide range of areas from shopping behavior and purchasing decisions, to attitudes towards cars, media usage and fashion. Don Montuori

They Said So®

Keywords

time beginning hip-hop culture provide empirical definition market finally hard data showing difference core values young people affiliate eye-opening differences span wide range areas shopping behavior purchasing decisions attitudes cars media usage fashion

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