Don Montuori - Having a great ad campaign is not enough anymore. Any...

Having a great ad campaign is not enough anymore. Any company wanting to succeed in selling nationwide needs to market with the following in mind: their audience in every area of the country; regional viewpoints and beliefs; purchasing drivers; information sources; -- and most of all -- what types of promotions (print, radio, TV, internet, etc.) work best in each given market. Many opportunities are being missed simply because marketers are unaware of the regional preferences affecting purchasing behavior.

Don Montuori

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Don Montuori Quotes

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Having a great ad campaign is not enough anymore. Any company wanting to succeed in selling nationwide needs to market with the following in mind: their audience in every area of the country; regional viewpoints and beliefs; purchasing drivers; information sources; -- and most of all -- what types of promotions (print, radio, TV, internet, etc.) work best in each given market. Many opportunities are being missed simply because marketers are unaware of the regional preferences affecting purchasing behavior. Don Montuori

They Said So®

Keywords

great ad campaign anymore company wanting succeed selling nationwide market mind audience area country regional viewpoints beliefs purchasing drivers information sources -- types promotions print radio tv internet work opportunities missed simply marketers unaware preferences affecting behavior

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"A quote by Don Montuori" theysaidso.com, 2024. Jun 27, 2024. https://theysaidso.com/quote/don-montuori-having-a-great-ad-campaign-is-not-enough-anymore-any-company-wantin

APA Style Citation

"A quote by Don Montuori" (n.d.). theysaidso.com. Retrieved Jun 27, 2024, from theysaidso.com web site : https://theysaidso.com/quote/don-montuori-having-a-great-ad-campaign-is-not-enough-anymore-any-company-wantin

Chicago Style Citation

"A quote by Don Montuori". theysaidso.com, 2024. https://theysaidso.com/quote/don-montuori-having-a-great-ad-campaign-is-not-enough-anymore-any-company-wantin , accessed Jun 27, 2024.

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