Sam Craig - Certainly for Disney it's riskier than their standard animation film...

Certainly for Disney it's riskier than their standard animation film because it has a lot fewer merchandising opportunities. My guess is they'll at least break even. It's being introduced early in the season and there's not much out there competing with it. The other studios are staying away from it.

Sam Craig

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Sam Craig Quotes

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Certainly for Disney it's riskier than their standard animation film because it has a lot fewer merchandising opportunities. My guess is they'll at least break even. It's being introduced early in the season and there's not much out there competing with it. The other studios are staying away from it. Sam Craig

They Said So®

Keywords

disney riskier standard animation film lot fewer merchandising opportunities guess break introduced early season competing studios staying

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