Scott Ferber - Formats like streaming video give advertisers the ability to connect...

Formats like streaming video give advertisers the ability to connect with consumers on an emotional, TV-like level, while behavioral targeting enables them to easily and selectively reach an in-market audience. That unique combination of impact and efficiency is driving more dollars online and publishers are realizing the advantages of these powerful formats.

Scott Ferber

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Scott Ferber Quotes

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Formats like streaming video give advertisers the ability to connect with consumers on an emotional, TV-like level, while behavioral targeting enables them to easily and selectively reach an in-market audience. That unique combination of impact and efficiency is driving more dollars online and publishers are realizing the advantages of these powerful formats. Scott Ferber

They Said So®

Keywords

formats streaming video give advertisers ability connect consumers emotional tv- level behavioral targeting enables easily selectively reach -market audience unique combination impact efficiency driving dollars online publishers realizing advantages powerful

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"A quote by Scott Ferber" theysaidso.com, 2024. Jul 28, 2024. https://theysaidso.com/quote/scott-ferber-formats-like-streaming-video-give-advertisers-the-ability-to-connec

APA Style Citation

"A quote by Scott Ferber" (n.d.). theysaidso.com. Retrieved Jul 28, 2024, from theysaidso.com web site : https://theysaidso.com/quote/scott-ferber-formats-like-streaming-video-give-advertisers-the-ability-to-connec

Chicago Style Citation

"A quote by Scott Ferber". theysaidso.com, 2024. https://theysaidso.com/quote/scott-ferber-formats-like-streaming-video-give-advertisers-the-ability-to-connec , accessed Jul 28, 2024.

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