Tim Armstrong - The information that comes out of search is transferable to...

The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.

Tim Armstrong

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Tim Armstrong Quotes

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The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics. Tim Armstrong

They Said So®

Keywords

information search transferable kinds marketing measurability accountability wide open areas agencies competitively set manage business spreadsheet marketers nervous putting energy understanding metrics

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