Tom Libby - Right now the domestic brands do not have the reputation...

Right now the domestic brands do not have the reputation that would allow them to go without incentives. Chrysler tried it three years ago. Then two weeks later they got right back on the incentives because without them they couldn't market anything. The brand strength of Honda, the history of reliable, durable products, is great enough to pull in prospects without customer cash.

Tom Libby

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Right now the domestic brands do not have the reputation that would allow them to go without incentives. Chrysler tried it three years ago. Then two weeks later they got right back on the incentives because without them they couldn't market anything. The brand strength of Honda, the history of reliable, durable products, is great enough to pull in prospects without customer cash. Tom Libby
theysaidso.com They Said So®

Related Topics

strength reputation products history market great cash brand

Keywords

domestic brands reputation incentives chrysler years ago weeks back market brand strength honda history reliable durable products great pull prospects customer cash

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