Toyota tends to have more products in each segment. Honda goes much slower -- for example, it's not in pickups at all. But they watch and when they execute a product, they do it almost flawlessly so they immediately have a leader in the segment.
Tom Libby
I think incentives are very much an integral part of the industry. It's a very sophisticated pricing tool. The Asians are clearly much more into the incentives game this year.
game industry part
Right now the domestic brands do not have the reputation that would allow them to go without incentives. Chrysler tried it three years ago. Then two weeks later they got right back on the incentives because without them they couldn't market anything. The brand strength of Honda, the history of reliable, durable products, is great enough to pull in prospects without customer cash.
strength reputation products history market great cash brand
products leader
Even with the lower net pricing, the transaction price is creeping up in the broad sense. There is movement (by buyers) from one segment to another. And the brands have added new models, and those new models are priced in the upper range of the brand.
sense movement price brand
The deal will fade, but the vehicle will be with you for years. Get something that you'll enjoy, that holds its value, because you'll have to live with it down the road.
enjoy live road
They don't seem to be able to make money there.
money
The domestic manufacturers have capacity in excess of demand, so they have determined to lower price through incentives to keep them occupied.
determined price excess demand
We believe at a gallon there's not enough bite in a person's pocketbook to make a big difference
difference big
There are a couple of schools of thought on this
thought schools
Go over and close to and stay at that level for at least a year.
close
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