It's an ad model that's very much in evolution. There's a need for some kind of structure in this space.
Aditya Kishore
It's starting to look as though both camps have sufficient backing to stick around for awhile.
starting
Cable operators all around the country are trying to migrate their customers to digital so eventually... They can reclaim some of that analog bandwidth.
country
evolution model kind space structure
More important is the opportunity to up-sell Comcast high-speed Internet access. You're getting this subscriber base to bring their own access, and Comcast can sell them cable-modem service pretty aggressively.
opportunity internet important pretty
For companies like Disney and Viacom that don't have a distribution arm, using the Internet provides a way to have a direct relationship with the consumer. You eliminate the middleman.
internet relationship disney
They [Comcast] control the network, and so there is a service quality that they can ensure. From their perspective, it is worth the premium [price], and arguably it is.
quality worth perspective control
You must log in to post a comment.
There are no comments yet.