Television, as it is today and for the last 60 years, has been a very passive or non-social experience. What we wanted to be able to do is express ourselves at the time of the show.
Andy Liu
time experience television today express passive
What we have seen in the trends today is that folks under the age of 30 -- most of them are actually multitasking while they are watching TV. We are not trying to change behavior, but we are trying to take advantage of new trends in behavior.
change age today tv behavior trends
The upgrade was based on improving business and financial performance driven by strong Internet ad demand.
business internet strong improving performance demand
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