With about 85 television channels [carrying advertising], how do you break out of the clutter? Clients have lost faith [in] the creative abilities of advertising agencies, and just want a famous face to plug their products.
Anirban Das
India is such a celebrity-driven country. Coastal China and Hong Kong to some extent, but a large section of India mostly lives out its lives in fantasies in entertainment.
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People began to see how much money could be made out of celebrity endorsements.
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