This is the fourth year we've seen a downturn in customer activity at one point in the year and usually it's lasting two to four months, and we're not overly concerned about that. But clearly, it's a competitive marketplace.
Blake Darcy
From a branding perspective, the Super Bowl is a terrific, but very fleeting, opportunity to build consumer awareness in millions of households through a single broadcast.
opportunity perspective awareness single branding sports tod
We're going through a transition. There's very little you can't do online. You have the high-quality research, the screening tools, the quotes and the charts.
tools quotes research
A typical broker has 200 to 400 relationships. They can only talk to one person at a time. The biggest customers will be answered first and the everybody else gets in line.
time relationships person talk
The market research available today shows that people are more loyal to their bank than to their brokerage.
people today market research
It's been a very active market. The biggest trading gains you see are of firms that cater to day traders, although we (also) have seen a big percentage increase quarter over quarter.
day market active big
If you do that, you're dead. You're giving very sensitive financial information to an institution for a reason and it's not so they can take that information and profit from selling it to someone else. It's a clear misuse.
information reason giving dead profit sensitive selling
We had a record number of margin calls over the weekend.
It's a year 2000 event. This year it's wireless trading and after-hours trading. Next year it'll be the computerized advice, customized service.
advice
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