We went to Nike, which knew us from the other magazine, and Nike agreed to buy the back cover of our first issue. That was a great show of support and other advertisers followed.
Bob Babbitt
support great
We wanted to be part of the fitness community, not just a magazine that covers it. I think we've been able to do that.
community fitness part
A lot of people are just getting into the fitness thing. And this is where it starts, events like Muddy Buddy.
fitness people events thing
You learn right away what you do well, and what you don't.
learn
It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.
support marketing market
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