Many companies tout their windows as 'hurricane resistant,' but not all windows meet prescribed standards. That's why it's important for consumers to make sure that the windows have been tested. It's one thing to claim that your windows withstand hurricane-force winds, it's another to have testing behind that claim.
Bob Maceda
It's just like the automotive industry. With the knowledge that more women are buying cars than men, a car salesman would be foolhardy to show a woman a vanity mirror before he talks about price and performance. Women are savvy consumers, and we're talking with them about U-value and energy efficiency, much more often than color options or how easy our windows are to clean.
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We've seen a marked increase in the number of women calling to request an in-home estimate. In fact, the lady of the house is involved with all aspects of the decision-making process. Our sales staff has come to expect that our consumers are well educated when it comes to making a replacement window purchase. What they find more and more often is a woman asking informed questions, which shows that she's done her research.
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It's an honor to receive this award. We qualified because our customers are consistently saying good things about our products and service. This tells us that our quality control measures and training procedures are effective. There's no better feeling than to know that your company's approach is right on the money.
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Impact resistant windows offer consumers a viable way to protect their homes. While this may mean spending a little more, they help to enhance the look of your home and are hassle-free. You get what you pay for - inexpensive solutions may save you a buck or two in the short term, but may not save you the cost of rebuilding in the long run.
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