We started with the low hanging fruit which were the goods and materials that were easier to specify and compete on an aggregated basis.
Curt Topper
fruit hanging
Advertising was an area of significant spend. We saw an opportunity to both achieve savings and to drive consistency in the message the administration was trying to deliver across multiple program areas.
opportunity consistency drive achieve advertising message savings
The firm doesn't start work without a purchase order. Work gets done with a clear plan at the outset of the campaign. It has compelled both the state agencies and ad agency to do business with more forethought and with more attention to incremental costs along the way.
work order business attention plan start state agency forethought
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