The Red Cross is a brand name, and people automatically pick it for donations. But there are a lot of local groups who could use assistance and reimbursement, and the Red Cross isn't willing to do that.
Daniel Borochoff
We can point out problems to a charity, but we're not a service to charities.
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People make the assumption that wristbands are associated with a charity, but that isn't always the case.
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Americans are stuck at giving 2 percent of their income to charity. What that means is that it's a fixed pie... Unless people change their behavior, a lot of giving will be taken away from other groups.
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It's hard to get donors to think about other important causes. It's a shame for the people in Niger and Mali and people in everyone's hometown that are in need... They'll have to suffer also because of Katrina.
hometown people shame suffer hard important
The Red Cross has turned over a new leaf.
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It's certainly not right to be taking credit for something that the government is already doing. It is very serious for a charity to give the impression that it is doing what the government is doing.
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In the past three years there's been a decline in giving to human service-type organizations. People need to step up to the plate and give extra.
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The beauty of the nonprofit sector is its diversity. Americans need to figure out that they should use the Red Cross, but don't use the whole wad. Save it for some other groups.
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The Number 1 reason Americans give is because they're asked.
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