That's completely inaccurate. We have a long history and strong track record of supporting diversity in our advertising.
Dave DeCecco
We're looking for a big opportunity and a big audience, and this is where you find it.
opportunity find big audience
It's a great platform to release new, 'big-idea' creative material.
creative great
This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes.
idea people excitement drive talking start marketing brand
It appears Sammy has made an honest mistake, and based on Major League Baseball's findings, there's no reason to change our relationship with him.
change reason relationship honest mistake made
diversity history strong advertising
Soft drinks are a big part of it but they are just part of it.
big part drinks
It's a labeling thing, not a safety issue. They're not going to recall these products.
products safety thing
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