Fisher Price has had a lot of products in the learning arena of late and we've also always had musical content in a lot of the products that we develop, and we saw a gap in the marketplace for this type of product.
David Allmark
T.M.X. Is the most incredible Elmo toy we've ever created. It's thrilling to be able to bring the Sesame Street sensation to a whole new generation of children in such an exciting and innovative new toy - one that we're sure will tickle America's funny bone, yet again, and again.
funny children exciting
content products learning price
The gaming element is extremely important when you're appealing to this particular age group and to give them quick recognition of the achievements they're accomplishing.
age recognition important achievements give
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