Our vision is to help users access more knowledge.
David Mandelbrot
vision knowledge
The goal is to really spur the expansion of (books, audio and video) being made available online through this alliance.
goal expansion made books
It's really important that the content creators have a say in how their material is used on-line.
content important
Our announcement today is really a call for participation. We're hoping for more funding from other organizations.
organizations today call
We've always worked directly with the owners of content to make that content available. In our experience, that has not slowed us down too much, and it has helped us to build strong relationships that have helped us in other parts of our business.
content business experience relationships strong
Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.
television remember decision awareness advertising hope brand
As soon as it's made available on the O.C.A. Web site, we'll get a feed letting us know, so it can be indexed by us immediately.
made
We are only including copyrighted content with the express permission of the copyright holder.
content express permission copyright
My feeling is we are doing something new here. We are building a collaborative effort that will make a great deal of copyrighted material available in a way that's acceptable to the creators. That is novel.
effort feeling great
You must log in to post a comment.
There are no comments yet.