Marketers increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns. Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets.
David Schatsky
It is no surprise that newspaper circulation is declining. The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations.
time habits internet surprise media news expectations eating newspaper
gain stand rising
It has been the Achilles heel for online retailers over the last couple of years. Many had items out of stock, or they were taking too long to deliver, or it was taking too long to shop.
shop
It's a big impact on the rest of the year, too. Customers may go to a competitor's site and never come back.
rest impact big
These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.
media ride advertising landscape interests benefit wave
I think there are really two classes of problems. First is the availability of the Web site, particularly Web site outages and performance. Many customers were turned away because there were sites that couldn't handle the volumes. The more serious problem is fulfillment -- getting the goods into the boxes and getting them into the hands of the shippers.
problems problem hands performance fulfillment
These kinds of actions by the government are clearly not good for business. Consumers who are concerned that they may be spied on are likely to reduce the scope and frequency of online activities that may be subject to spying.
government business good actions
The fact that the Internet will influence nearly half of total retail sales in 2010 is staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.
shopping internet influence fact sales
This.. Is (a) staggering statistic for a shopping channel that will have been around for little more than 15 years. This presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.
opportunity strategy shopping embrace
They have the overwhelming advantage of an incredibly great brand for search, but they're coming from behind when it comes to meeting the specific needs of enterprises.
meeting search great brand
You must log in to post a comment.
There are no comments yet.