Our goal is not to ruin anyone's foliage. Our goal is to be responsible and civic-minded and considerate of the neighbors.
Erik Gordon
The shopping trip starts at a consumer electronics retailer now, not the mall.
shopping
This is a free event for the public, something truly unique for San Francisco. It speaks well for the flavor of the city.
city free public unique flavor
Just kidding. Can I borrow 00?
Gift-giving has evolved from something wonderful to.. Anxiety. It's as if we're stuck with the ritual without the meaning and joy.
meaning joy wonderful anxiety ritual
goal ruin neighbors responsible
We've got a few people, probably on the senior side, who are frustrated, but we expected that to happen.
people side
We have people expecting gifts from people who don't know their tastes - and don't have a comfortable enough relationship with them to just ask them.
gifts people relationship comfortable
Retailers just have a closeness to a great mass of people that no investment banker on Wall Street will ever have,.. In a tragedy like this, nobody wants to be misunderstood as taking advantage of the situation. That would be gouging.
people tragedy wall misunderstood great situation investment
The marketing point is that it lets kids do something that's forbidden. Kids are all about limits and what they can and can't do.
kids marketing limits forbidden
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