Maybe it's counter to your philosophy--as it is to mine--to want to sell people things they don't need, that will end up in landfills. Maybe you would actually like to make money off of creating art--which is your job. Maybe you don't want to be in the advertising business.
There are a lot of people who would be into what we're doing, but how do you reach them without a marketing budget?
I see it as a renaissance we're hoping for in filmmaking. It's a way of life, it's a philosophy
When you're an artist, you don't want to deal with business. The business nuances are incredibly difficult. But you need to understand a defunct system in order to make it work or change it, and that took me a lot of research. If you're not willing to do that, I say you're not ready.
The film, to me, is a story that is about the limitations that society puts on the individual, what's your breaking point and how do you react to that. Which is at least a little meta, given what we're doing with the project.
Light is the burden of the torchbearer.
If crowdfunding has this idea of rebellion to it, and of circumventing the system, then these crowdfunding sites aren't really freedom. We're just creating another gatekeeper.
Once I found out how that system works, the studio system, I was like,' OK, do I want to work like that or no?--NO. OK, what do I do now?
Hollywood doesn't make movies anymore, they make licensing platforms.
And if it's something as sacred and important to us as that, then why is it OK to watch ten commercials before a movie despite that you've paid for your ticket?
You can make the most brilliant thing in the world, and that 'if you build it, they will come' thing isn't true. That's because you need a marketing budget. Everything is propaganda..
Beyond building the world of the film, I have to build the infrastructure around how we're making it.
I just think there is a larger philosophy at play here, and I would urge you all not to take all the studio and advertising stuff at surface level.
Movement is a prelude to destiny.