The best CEOs I know are teachers, and at the core of what they teach is strategy.
Michael Porter
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
choice strategy
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
technology
Sound strategy starts with having the right goal.
rights sound strategy
The chief strategist of an organization has to be the leader - the CEO.
organization organizations
A strategy delineates a territory in which a company seeks to be unique.
strategy
Finally, strategy must have continuity. It can't be constantly reinvented.
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
The company without a strategy is willing to try anything.
The essence of strategy is that you must set limits on what you're trying to accomplish.
There's a fundamental distinction between strategy and operational effectiveness.
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