People were skeptical at first and then I got mauled.
Michael Sands
We're talking about celebrities hiring top-gun lawyers to gain privileged information. That's not fair game.
information game gain fair talking lawyers celebrities
We are trying to be honest with consumers.
honest
I got uncomfortable with building great teams and then when the company gets bought out, liquidating them.
company great teams
If you have too much distribution and no awareness, you have too much product sitting on the shelves. Too much awareness and no distribution and you've shot your gun at nothing.
awareness gun shelves shot
In a market like New York City, we have four distributors and two brokers who call on different channels.
city market call
We want our product to stick in the minds of consumers.
minds
people
We want to build this into a lifestyle brand.
lifestyle brand
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