Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.
Ron Coughlin
Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.
success global branding brand
Competence and value underlie our turnaround.
competence
model good marketing brand
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