Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.
Ron Coughlin
success global branding brand
Competence and value underlie our turnaround.
competence
Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.
model good marketing brand
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