Subsequently, the language the salesperson uses to provide information should be benefit-oriented rather than feature-oriented, and should be linked to the needs identified.
Sharon Daniels
Many, if not most, organizations now view consultative selling as the baseline, regardless of their industry, geography or customer base. Salespeople who succeed at developing these relationships do so by continuously understanding customer needs, and by providing solutions that help customers reach their goals.
organizations geography relationships understanding solutions succeed industry selling goals view
information language
You must log in to post a comment.
There are no comments yet.