Steve Jobs quotes on design

Design is not just what it looks like and feels like. Design is how it works.

branding design work

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

design inspirational life-lessons

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

design diversity experience linear-thinking

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

design people products thetimes time

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

design