Internet word of mouth is extremely important. You see what the most vocal consumers have to say about you and about your competitors -- and they're saying it without necessarily knowing you're watching them.
Steve Rubel
internet knowing word mouth important
There's not much there on yogurt, but it's all about a higher calling, which is women and children's health.
women health calling
I don't buy a lot of these projections. Marketers can be fickle. If their competitors experiment and succeed with programs in these arenas, then the dollar flow can increase rapidly.
flow succeed experiment
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