Considering the [game] titles due to be released and the features and functions of the Xbox 360, we believe we will see very strong growth from here on out. I will take another look at our strategy.. But there will not be a big change in direction.
Takashi Sensui
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Sales have not necessarily lived up to everyone's expectations since launch.
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Naturally I will take another look at our strategy here, considering many opinions from within and outside the company. But that doesn't mean there will be a large shift in strategy.. There will not be a big change in direction.
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We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward.
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Our message is this: We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan.
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We've repeatedly said that Microsoft's console won't be truly successful if it's not a hit in Japan. My job is to make that happen.
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There is no real success for the Xbox unless it proves successful in Japan.
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For that purpose, Microsoft will continue to commit strongly to the Japanese market.
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Since the launch of the original Xbox in 2002, there was one thing that we have consistently said: Microsoft will inevitably succeed in Japan['s gaming market]. I believe that this year will be the stepping-stone to that success. The Xbox 360, which was released last December, is not just the only next-generation console available in the market, but it will also continue to be the best console for years to come. The Xbox 360 is a well-balanced console with high hardware capabilities. Furthermore, it is easy to exploit its capabilities to produce high-quality next-generation games.
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