Jeep Grand Cherokee sets the benchmark with its on-road refinement, off-road mastery and overall performance in key areas of customer satisfaction. Now with the understated luxury of the new range-topping Overland model, Jeep Grand Cherokee becomes the ultimate expression of Jeep?Modern? And an even more compelling package for customers in Europe and other international markets.
Thomas Hausch
Chrysler is known to bring its concepts very quickly into the market, but believe it or not, we do some concepts where we have not decided yet to produce them.
market concepts
The Dodge brand is all about attitude -- it's bold, confident and assertive. With its performance reputation and trademark good value, Dodge fits the profile of American brands that work in Europe and other world markets. The new Caliber and Nitro truly personify the unique Dodge brand spirit.
reputation work world attitude spirit good europe unique performance american confident brand
key luxury satisfaction model expression mastery europe performance modern ultimate refinement
The Hornet shows how our Dodge portfolio could be strategically expanded easily. The B-segment could be a strategic addition to Dodge's portfolio.
strategic
Latin America is a critical region for our operations, and the new organization in Mexico will allow us to capitalize on existing synergies, increase efficiency and improve our reach and service to our customers.
organization latin america critical efficiency mexico
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