It's been important for Apple to overcome objections regarding sales of its servers into the large or mid-size enterprise. Apple's been challenged by a pervasive perception that its server offering is not compatible with existing technology.
Tim Deal
Clearly, they are still a computer company.
company computer
That's presenting a significant obstacle for the company in that space.
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I am skeptical that Gateway's going to be able to successfully boost its professional and direct sales moving forward, with or without Inouye at the helm.
moving forward sales
technology perception enterprise overcome sales apple important
Power's a key issue. From a design standpoint, Apple constantly surprises us.
key design surprises apple
This presents a significant value proposition for buying a Macintosh.
macintosh
Macs still present a price premium on the consumer side. That will always be an issue to many consumers. However, for those where technology and differentiation by innovation is the key purchasing factor, this certainly does remove that obstacle.
key technology innovation present price side
I estimate that Apple's server revenue is less than 1 percent of the company's total revenue.
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