I've never seen a number this high among 18- to 34-year-olds.
Tom Eiland
I like to see this number in the 70 percent range.
Research shows that traditional advertising and public relations work pretty well for events, such as a sale. But brand loyalty and commitment occurs through experience, use of a product and talking with other people.
people work experience commitment talking events loyalty public advertising research pretty relations brand
People across the country know Tillamook cheese. Not because Tillamook advertises all over the country but because consumers have heard about it from their friends who are very loyal and passionate about the product.
people friends cheese country
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