The Chargers of the '60s were distinctly styled, conveying fast, powerful and affordable performance. That was a winning design formula then, and that's our design formula for 2006.
Trevor Creed
design powerful winning performance
The Jeep Commander is a fresh expression of the essence of Jeep design. It is the modern, quintessential Jeep.
design essence expression fresh modern
Bold, powerful and superbly capable in creative new ways, the Dodge Rampage concept vehicle offers a new vision for the American pickup truck and the active lifestyle people who drive them.
vision people powerful lifestyle drive creative active american
You don't have to sacrifice interior (space) for the times you need to load things in it.
sacrifice space times things
Simple, geometric forms and planar surfaces define Jeep Patriot's timeless, purpose-built design.
design simple timeless
This concept possesses the heritage and classic forms of the original Dodge Challenger. However, the ability to use the Dodge Magnum, Dodge Charger and Chrysler 300 series architecture as the concept's foundation allowed us to bring a new level of quality and fit-and-finish to a muscle car icon.
car architecture quality ability original heritage classic foundation series
The Dodge Viper SRT10 Coupe owner is often a racer, and the car has to scream that, even when it's idling at the stoplight. The bottom line is that the SRT10 Coupe's design says a lot about its unique character, and the car's performance is the payoff.
car design character unique performance scream
From the very first sketches of the all-new 2007 Dodge Caliber SRT4, we wanted an aggressive, SRT-signature look. For example, because the intercooler is positioned so high behind the front grille, we moved the fascia slightly forward and extended the walls of the grille. The result is a much more aggressive look than the standard Dodge Caliber.
forward walls result
Exterior design that works as well as it looks is a requirement for all SRT vehicles. The hood design had to include the functionality of bringing cool air in and getting hot air out.
design works air cool hot
Overall, our strategy was to infuse the interior with performance- oriented enhancements to complement the Dodge Caliber SRT4's aggressive exterior.
strategy
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