The group indicated that online media prices increased by about 7% during the second half of 2005, which combined with the indication of industry strength refutes recent media reports that pricing is softening and is at risk of a further decline. On the subject of click fraud, the majority of respondents who expressed an opinion (57%) indicated that they do not view click fraud as a big threat to the long- term viability of search engine marketing, while 43% see it as a threat.
Troy Mastin
That's the more attractive place to be for the future. I suspect that we'll see a positive revenue contribution from acquisitions going forward.
future positive forward place attractive
strength majority risk media marketing search opinion industry big threat view fraud
While we agree that the company is facing more headwinds today than last year, most of the fundamental issues raised by Barron's are not materially different than 12 or 18 months ago.
today company issues
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