How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?
Wendy Liebmann
It's about value perception and what's worth consumers' money and what isn't.
worth perception money
I suppose retailers could use the airline model and try to pass along costs to consumers. The difference here is that people have plenty of other places to go shopping where they can save money.
places money people shopping model difference save
If I put 0 a week into gas, that a huge chunk of my disposable income even for a moderate income household.
income
Another out of consumers' pockets certainly affects consumers' willingness and ability to spend on items other than the basic necessities.
ability
pet time live space care brand
Here, at least, there are real people. We assume they are real Wal-Mart shoppers. They are good-looking, but not so fashionista that you can't aspire to it.
people real aspire
For the last couple of years, we've had a lot of belly button-revealing looks. Now we're going to see a more fitted silhouette, and more belting.
The Tommy brand has lost a bit of its luster.
lost brand
The business has been very difficult for the last five to six years.
business difficult
In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
life people time past fragrance scent single
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