Do you know why hurricanes have names instead of numbers? To keep the killing personal. No one cares about a bunch of people killed by a number. '200 Dead as Number Three Slams Ashore' is not nearly as interesting a headline as 'Charlie kills 200.' Death is much more satisfying and entertaining if you personalize it. Me, I'm still waitin' for Hurricane Ed. Old Ed wouldn't hurt ya, would he? Sounds kinda friendly. 'Hell no, we ain't evacuatin'. Ed's comin'!
It's poor judgment', said Grandpa 'to call anything by a name. We don't know what a hobgoblin or a vampire or a troll is. Could be lots of things. You can't heave them into categories with labels and say they'll act one way or another. That'd be silly. They're people. People who do things. Yes, that's the way to put it. People who *do* things.