Many people say some of their best ideas come from dreams. Arguably the greatest Beatles song, 'Yesterday,' came to Paul McCartney in a dream.
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Because our ancestors lived in social groups that changed slowly, because they encountered the same people throughout their lives, they could keep almost every social detail they needed to know in their heads.
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Two sides to a story exist when evidence exists on both sides of a position. Then, reasonable people may disagree about how to weigh that evidence and what conclusion to form from it. Everyone, of course, is entitled to their own opinion.
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When people silo themselves by belief, only affiliating with like-minded media organizations and people, we lose the opportunity for genuine conversation, much less persuasion.
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We're a social species, and we want to get along with the people we like and who are like us. That's just good adaptive behaviour. We're more likely to accept something if we hear it from a friend, whereas we're sceptical of people who are not like us - which is what leads to racism, nationalism, sexism and all forms of bigotry.
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Unscrupulous writers often count on the fact that most people don't bother reading footnotes or tracking down citations.
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When it comes to snowing people, one effective technique is to get a whole bunch of verifiable facts right and then add one or two that are untrue.
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