When you're socially awkward, you're isolated more than usual, and when you're isolated more than usual, your creativity is less compromised by what has already been said and done. All your hope in life starts to depend on your craft, so you try to perfect it. One reason I stay isolated more than the average person is to keep my creativity as fierce as possible. Being the odd one out may have its temporary disadvantages, but more importantly, it has its permanent advantages.
Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.
Mogo living brings about true freedom. When you have the inner conviction to do the most good and the least harm, you are free to say no to media, social, and peer pressures. You are free from a nagging sense that your life does not have value or meaning. You are free to imagine and then create a truly successful (in the deepest meaning on the word) life. You are free to be at peace with yourself and all those whom your life touches.
Society is commonly too cheap. We meet at very short intervals, not having had time to acquire any new value for each other. We meet at meals three times a day, and give each other a new taste of that musty old cheese that we are. We have had to agree on a certain set of rules, called etiquette and politeness, to make this frequent meeting tolerable and that we need not come to open war. We meet at the post office, and at the sociable, and at the fireside every night; we live thick and are in each other's way, and stumble over one another, and I think that we thus lose some respect for one another.
The clerk is looking at me. His expression hasn't changed. What I want to do is punch a hole in the front of the desk, reach through, grab his balls, and make him sing The Mickey Mouse Club song. But these days, I'm working on the theory that killing everyone I don't like might be counterproductive. I'm learning to use my indoor voice like a big boy, so I smile back at the clerk.