Ben Romans - There are only a few things like music, entertainment, sports,...

There are only a few things like music, entertainment, sports, politics that can stir emotions. It's a psychology. And I think [the young fans] just want to invest in something that has changed them somehow or in some way. At that age things are very exciting. And if there's something that helps them stay positive, they're going to want to invest their time and energy in whatever it is that guides that emotion. In this case, it's expressed in signs and t-shirts and a lot of enthusiasm.