She is the Donald Trump of the younger generation
Al Ries
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick, and Harry is going to miss Pierre, Hans, and Yoshio.
company eye thinking importance
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
environment strategy evolve tower
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
strategy timing marketing
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
mind company hand mental computer
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